Published on 
September 20, 2023

Best Robo Advisors in Singapore: Your Ultimate Guide

By 
Aleksandra Yurchenko
Table of Contents

1. 12 Best Robo Advisors in Singapore with Comparison

2. Investment in Unit Trusts

3. Investment in ETFs

4. Investment in Individual Stocks and ETFs

5. How Do Robo Advisors Work?

6. Pros & Cons of Using Robo Advisors

7. Are Robo Advisors Regulated in Singapore?

8. Who Robo Advisor Is Suitable For?

9. Kilde: Elevate Your Investment Experience with Personalised Expertise

10. Choosing the Right Robo Advisor for Your Financial Journey

Navigating the world of investments and insurance in Singapore can be daunting, especially with the plethora of digital platforms available. This article aims to help you discover the top robo advisors in Singapore and make informed investment decisions. Explore the pros and cons of using robo-advisors, learn how they work, and find the perfect platform for your financial goals.

12 Best Robo Advisors in Singapore with Comparison

When it comes to choosing the best robo-investor in Singapore, the array of options can be overwhelming. To help you make an informed decision, we have categorised these platforms based on their investment methodologies.

Robo-Advisor Brief Description Investment Methodology Minimum Investment Best Suited For:
Endowus Offers personalised portfolios Utilises Dimensional Funds $1,000 Long-term investors
MoneyOwl Focuses on financial planning Uses evidence-based investments $50 (per month)
$100 (lump sum)
Investors seeking advice
FSM MAPS Provides global multi-asset portfolios Invests in funds across asset classes $100 (per month)
$500 (lump sum)
Diverse investment preferences
DBS digiPortfolio Offers diversified ETF portfolios Invests in low-cost ETFs From $100 to US$10,000 Low-cost ETF investors
AutoWealth Provides low-cost ETF portfolios Invests in low-cost ETFs AutoWealth: $3,000
AutoWealth Plus+: $10,000
Cost-conscious investors
StashAway Offers personalised ETF portfolios Utilises ETFs across asset classes None (Income portfolio: $10,000) Goal-oriented investors
Syfe Focuses on thematic ETF portfolios Invests in thematic ETFs None Thematic investing enthusiasts
UOBAM Invest Offers ETF portfolios with fixed-income Invests in ETFs and bonds None Investors seeking fixed-income
UTrade Robo (UOB KH) Robo-advisory by UOB Kay Hian Invests in diversified ETFs $1,000 UOB Kay Hian customers
Kristal.AI Provides access to global ETFs Offers a range of ETF-based portfolios Based on investment Diverse investment preferences
SaxoWealthCare Healthcare-focused ETF portfolios Invests in healthcare-related ETFs $25,000 Healthcare sector investors
OCBC RoboInvest Offers a mix of individual stocks and ETFs Invests in stocks and ETFs US$100 Investors seeking stock exposure

Investment in Unit Trusts

Let us explore the noteworthy options for investment in unit trusts.

1. Endowus

Endowus is a robo-advisor that specialises in investment portfolios built around unit trusts. Endowus is committed to providing investors with access to Dimensional Funds, which are typically reserved for institutional clients. These funds are known for their evidence-based investment strategies and have historically delivered solid returns. Endowus caters to long-term investors seeking to optimise their portfolio performance through a diversified approach.

2. MoneyOwl

MoneyOwl takes a holistic approach to financial planning, making it an excellent choice for investors who prioritise advice alongside investment management. While MoneyOwl offers portfolios based on unit trusts, it also delivers personalised financial guidance to help clients meet their financial goals. This unique blend of advisory services and investment management makes MoneyOwl suitable for individuals who value comprehensive financial planning.

3. FSM MAPS

FSM MAPS (Managed Portfolio Service) offers investors access to global multi-asset portfolios built around unit trusts. These portfolios are designed to provide diversification across a spectrum of asset categories, encompassing equities, fixed income, and alternative investments. FSM MAPS caters to investors with diverse preferences, making it a versatile choice for those looking for multi-asset exposure in a single portfolio.

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Investment in ETFs

Investments based on exchange-traded funds (ETFs) are another popular draw for Singaporean investors. Here are a few platforms that cater to ETF-based investments.

4. DBS digiPortfolio

DBS digiPortfolio offers diversified ETF portfolios, making it a cost-effective option for investors seeking low-cost exposure to global markets. The robo-advisor selects ETFs that cover various asset classes, ensuring diversification and risk management. DBS digiPortfolio is an excellent choice for cost-conscious investors looking for a straightforward, hassle-free investing experience.

5. AutoWealth

AutoWealth is another robo-advisor that focuses on ETF-based portfolios. It offers low-cost portfolios that cater to different risk profiles. AutoWealth's user-friendly platform is suitable for investors who prioritise simplicity and low fees. It's an excellent choice for those looking to start investing without the need for in-depth financial knowledge.

6. StashAway

StashAway stands out for its personalised ETF portfolios that span multiple asset classes. The platform uses economic indicators and market data to optimise portfolio allocation actively. StashAway is suitable for goal-oriented investors looking for a sophisticated investment strategy and dynamic asset allocation.

7. Syfe

Syfe offers thematic ETF portfolios, allowing investors to align their investments with specific themes or sectors. This robo-advisor caters to those interested in thematic investing, such as technology or sustainability. Syfe is a niche choice for investors who want to build portfolios centred around their preferred themes.

8. UOBAM Invest

UOBAM Invest combines ETF portfolios with fixed-income instruments, offering a balanced approach to investing. This option is ideal for investors who seek fixed-income exposure alongside ETFs in their portfolios. UOBAM Invest provides diversification and income potential.

9. UTrade Robo (UOB Kay Hian)

UTrade Robo, powered by UOB Kay Hian, provides diversified ETF portfolios. With the backing of a trusted financial institution, this robo-advisor caters to investors seeking diversified ETF exposure through a reputable platform.

10. Kristal.AI

Kristal.AI offers a wide range of ETF-based portfolios, providing investors with access to global markets. The platform is known for its flexibility and the diversity of investment options. Kristal.AI is suitable for investors with diverse preferences and goals.

11. SaxoWealthCare

SaxoWealthCare focuses on healthcare-related ETF portfolios, making it an attractive choice for investors interested in the healthcare sector. The platform aligns with the specific sectoral preferences of healthcare enthusiasts, offering targeted investment options.

Investment in Individual Stocks and ETFs

Here is a platform that offers the unique advantage of investing in both stocks and ETFs. 

12. OCBC RoboInvest

OCBC RoboInvest stands out for its offering of individual stocks and ETFs within portfolios. This flexibility allows investors to customise their portfolios to a greater extent. OCBC RoboInvest is suitable for those who want to combine stocks and ETFs to achieve their investment objectives.

How Do Robo Advisors Work?

Robo advisors operate on a simple yet effective premise: they use advanced algorithms to create and manage investment portfolios. These algorithms consider factors such as your risk tolerance, financial goals, and time horizon to construct a diversified portfolio of assets. They automatically monitor and rebalance your investments to maintain your desired asset allocation, making investment management more convenient than ever.

Robo advisors bring automation and efficiency to the forefront of the investment process, enabling individuals to access professional-grade portfolio management without the need for extensive financial knowledge or active management.

Pros & Cons of Using Robo Advisors

Robo advisors have revolutionised the world of investment management, offering a blend of automation and precision that has made them increasingly popular among investors. These digital platforms harness advanced algorithms to create and manage investment portfolios efficiently. Like any financial tool, however, they come with their set of advantages and disadvantages. 

Pros of Using Robo Advisors

Let us delve into the key advantages of incorporating robo advisors into your investment journey, shedding light on how they can enhance your financial goals.

  • Low Costs: Conventional financial advisors frequently impose substantial fees, eroding your long-term investment returns. Robo advisors, on the other hand, typically have lower fees. They leverage technology to automate many tasks, reducing operational costs and passing these savings on to investors. This cost-effectiveness makes robo-advisors attractive for those looking to grow their wealth without incurring substantial expenses.
  • Diversification: Achieving diversification in an investment portfolio can be challenging, especially for those with limited capital. Robo advisors offer a solution by creating diversified portfolios that span diverse asset categories, ranging from equities and bonds to alternative investments like real estate and commodities. This diversification helps spread risk and can lead to more stable and consistent returns over the long term.
  • Accessibility: Robo advisors have democratised investing by making professional-grade portfolio management accessible to a broader audience. You don't need to be a high-net-worth individual to benefit from expertly crafted portfolios. Many robo-advisors have low minimum investment requirements, allowing individuals with varying financial capacities to start investing and growing their wealth.
  • Automation: Managing an investment portfolio can be time-consuming and complex, involving tasks like asset allocation, rebalancing, and dividend reinvestment. Robo advisors automate these processes. They use sophisticated algorithms to continuously monitor your investments and make necessary adjustments to keep your portfolio aligned with your goals and risk tolerance. This automation frees investors from the burden of day-to-day management, providing peace of mind.
  • Transparency: Robo advisors prioritise investment transparency. They provide clear fee structures, so you know exactly what you're paying for their services. Most robo-advisors also offer detailed portfolio information, including the assets held, their performance, and historical data. This transparency empowers investors with information to make informed decisions about their financial future.

Cons of Using Robo Advisors

Let us explore the potential downsides of relying solely on these automated platforms for your investment needs. Understanding these limitations will help you make an informed decision about whether robo-advisors align with your financial goals and preferences.

  • Limited Personalization: While robo-advisors offer a degree of customization, they may not provide the same level of personalization as human financial advisors, especially for individuals with complex financial situations. Human advisors can offer tailored strategies based on nuanced factors that algorithms may not fully comprehend. One example of a platform where live experts offer an investment strategy just for you is Kilde. Read about it at the end of this article.
  • No Human Interaction: Robo advisors lack the human touch. Some investors prefer face-to-face interactions with financial advisors, especially when dealing with significant life events or complex financial decisions. Robo advisors may not be equipped to address these unique needs.
  • Market Volatility: Like all investments, portfolios managed by robo advisors are susceptible to market fluctuations. While algorithms work to mitigate risk, they cannot eliminate it entirely. During market turbulence, investors may experience losses, and it's essential to have a clear understanding of your risk tolerance and investment horizon.
  • Algorithm Risks: Robo advisors depend on algorithms to make investment decisions. There's always a risk that these algorithms may not perform as expected, particularly during rare or unforeseen market conditions. Investors should be aware of this inherent risk and be prepared for the possibility of unexpected outcomes.
  • Learning Curve: While robo-advisors simplify the investment process, users may still need some time to understand how these platforms work and make informed choices. If you're entirely new to investing, there might be a learning curve as you familiarise yourself with the terminology and features of the robo advisor you choose.

Are Robo Advisors Regulated in Singapore?

Yes, robo-advisors operating in Singapore are subject to regulatory oversight by the Monetary Authority of Singapore (MAS). This regulatory framework is in place to ensure the safety and security of investor funds. MAS imposes strict requirements on these platforms to maintain high standards of transparency, security, and investor protection.

Investors can have confidence in the legitimacy and reliability of MAS-regulated robo advisors, knowing that their financial interests are safeguarded.

Who Robo Advisor Is Suitable For?

Robo advisors cater to a diverse range of investors, making them a suitable choice for various financial goals and profiles. Let's explore the different investor groups that can benefit from robo-advisors.

  • Beginners: Robo advisors are an excellent entry point for those who are new to the world of investing. They provide guidance and professional management, eliminating the need for in-depth financial expertise. Beginners can start their investment journey with confidence, knowing that their portfolios are being managed by advanced algorithms designed to optimise returns while managing risk.
  • Busy Professionals: Individuals with hectic schedules often struggle to find the time for hands-on investment management. Robo advisors offer a convenient solution by automating the entire investment process. Busy professionals can enjoy the benefits of portfolio management without the burden of day-to-day oversight. It's a hands-off approach that aligns perfectly with a demanding lifestyle.
  • Cost-Conscious Investors: Robo advisors typically have lower fees. They reduce operational costs and pass the savings on to investors by leveraging technology and automation. Cost-conscious individuals can grow their wealth more efficiently while keeping expenses in check.
  • Long-Term Investors: Robo advisors are a valuable tool for individuals with long-term investment horizons. Such platforms offer diversified portfolios tailored for wealth accumulation over an extended period. Robo advisors can automatically rebalance portfolios to align with long-term goals and evolving risk tolerance, ensuring that investors stay on track for their financial objectives.
  • Diversified Investors: Diversification is a key principle of sound investment strategy. Robo advisors excel at providing diversified portfolios. Investors looking to spread risk and enhance stability in their portfolios can find a robo advisor to be a reliable partner.
  • Tech-Savvy Investors: Tech-savvy investors appreciate the cutting-edge nature of robo advisors. These platforms harness artificial intelligence and data-driven solutions to optimise portfolio performance. Investors comfortable with technology and AI-driven solutions can embrace the innovation behind robo-advisors and enjoy the benefits of algorithm-driven investing.

Kilde: Elevate Your Investment Experience with Personalised Expertise

The Kilde investment platform offers prime investment opportunities that promise high annual returns of up to 13.5*%. It offers the invaluable touch of personalised advice from a human expert in a way that redefines your investment approach. 

Let's explore why Kilde stands from other investment platforms out and why it might just be your best choice.

  1. Best of Both Worlds: Kilde combines the efficiency of automation with the wisdom of human expertise. It's the ideal blend of cutting-edge technology and personalised guidance, ensuring that your investment journey is both data-driven and uniquely tailored to your financial goals.
  2. High Returns: In 2022, Kilde boasted an impressive average net return of 11.6*% in USD. But it doesn't stop there. With Kilde, you can potentially earn up to 13.5*% net return annually. These returns can significantly boost your financial prosperity.
  3. Risk Management: Kilde's approach to risk management is backed by years of experience in consumer lending and banking. You can trust in their commitment to ensuring that your investments are safe, secure, and efficient at all times.
  4. Expert Financial Advisors: With Kilde, you have direct access to experienced financial advisors who can provide you with personalised guidance. Whether you're a seasoned investor or have just started investing, having experts by your side can be a game-changer in achieving your investment objectives.
  5. Complete Transparency: Kilde prioritises transparency, providing detailed information about each investment option, including terms, conditions, risks, expected returns, fees, and other relevant facts. You'll always have a clear understanding of where your money is going and what to expect.
  6. Diversified Portfolio: Kilde offers you the opportunity to diversify your investments by adding high-yielding, secured private bonds to your portfolio. These investments are unique from public markets and deliver fixed monthly or quarterly payouts, providing stability and consistent returns.
  7. Cutting-Edge Technology: Kilde's proprietary technology grants you complete control over your investments and offers an intuitive account dashboard. Monitoring your portfolio's performance has never been easier.
In a world where investing can often be impersonal and driven solely by algorithms, Kilde stands out as a platform that values the human touch. It's a place where your financial aspirations are understood, nurtured, and guided towards success.

Experience the power of a robo advisor with a personalised approach on the Kilde investment platform.

Choosing the Right Robo Advisor for Your Financial Journey

Selecting the best robo advisor in Singapore involves careful consideration of your investment preferences, goals, and risk tolerance. Whether you opt for unit trusts, ETFs, or a combination of both, there is a robo advisor tailored to meet your specific needs. 

Evaluate your investment objectives thoughtfully to choose the robo advisor that aligns best with your financial goals and preferences. As technology continues to reshape investment needs, robo-advisors offer a convenient and cost-effective way to achieve your financial aspirations.

*KILDE PTE LTD (“Kilde”) is incorporated in Singapore (registration no. 201929587K) is licenced and regulated by the Monetary Authority Singapore and holds a Capital Markets Services Licence (CMS101016) and an Exempted Financial Advisor License under the Financial Adviser Act. The information provided in this marketing material is intended for “accredited investors” and “institutional investors” (collectively “qualified persons”) only. This marketing material, and any information in this marketing material, or any documentation that Kilde provides in relation to this marketing material is provided without any representation or any kind of warranties whatsoever (whether express or implied by law).

This advertisement has not been reviewed by the Monetary Authority of Singapore.

About the author

Best Robo Advisors in Singapore: Your Ultimate Guide

Aleksandra is managing investor relations at KILDE, a regulated platform for alternative investments. KILDE is powering digital lending firms with debt capital to reach underbanked customers in South East Asia.

FAQ

How do robo-advisors manage investment portfolios?

Robo advisors use advanced algorithms to create and manage diversified portfolios based on user preferences, risk tolerance, and financial goals. They automate investment decisions and portfolio maintenance.

How do robo-advisors determine my risk tolerance?

Robo-advisors use a risk assessment questionnaire to evaluate your risk tolerance. The questions cover your financial goals, investment horizon, income, and risk appetite. Based on your responses, the platform assigns you a risk profile such as conservative, moderate, or aggressive, and recommends a portfolio that aligns with your risk level.

What are the main factors to consider when choosing a robo-advisor?

When selecting a robo advisor, consider factors such as your risk tolerance, investment goals, fees, the robo advisor's track record, and the range of investment options offered. It's essential to align the robo advisor's features with your financial objectives and risk preferences.

Can I get personalised financial advice from a robo-advisor?

While robo-advisors primarily use algorithms for portfolio management, some offer additional services like financial planning and goal-based investing. You can often access customer support for assistance with your investment strategy or questions about your portfolio.

How do robo-advisors handle market volatility and economic downturns?

Robo-advisors are designed to handle market volatility by automatically rebalancing your portfolio to maintain your chosen asset allocation. During economic downturns, they may adjust your investments to mitigate losses and protect your long-term financial goals. It's essential to review your investment strategy regularly, however, and consult with your robo-advisor if you have concerns about prevailing market conditions.

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